Brand Identity · 2026
LlantasYa · Identity
A fast brand for buying tires instantly, with a voice of its own.
- Client
- LlantasYa
- Category
- Brand Identity
- Year
- 2026
- Services
- Naming, Logo & identity, Voice assistant (YAKO), Brand tone
01
Overview
LlantasYa's identity: the name, the logo and YAKO, the voice assistant that speaks for the brand.
02
The challenge
Selling tires online in Panama with a memorable brand that signals speed, in a market of generic shops and catalogs.
03
Our approach
A name that says what it promises — tires, now — and a named voice that guides customers through the whole purchase.
04
The solution
A magenta symbol with an italic wordmark that reads in motion, versions for dark and light backgrounds, and YAKO as the brand's personality.
What we built
- NameLlantasYa: the brand's promise in one word.
- LogoMagenta symbol and italic wordmark designed to read fast.
- YAKOA named voice assistant that answers instantly and switches vehicles on request.
- ToneShort, direct lines like “The future of buying tires is instant.”
In detail
Results
LlantasYa
Name and logo
YAKO
A named voice assistant
2
Versions: dark and light
Next project
Aagma