E-Commerce · 2026
Aagma
A storefront as playful as the furniture.

- Client
- Aagma Furniture
- Category
- E-Commerce
- Year
- 2026
- Services
- E-commerce design, Shopify build, Art direction, Conversion optimisation
01
Overview
Aagma designs flexible, colourful furniture for small modern homes. Their products photographed beautifully — their old store did not.
02
The challenge
A dated template made a design-led brand look generic, and mobile visitors were abandoning before reaching a product page.
03
Our approach
We built the store around the products as characters: editorial lookbooks, honest dimensions up front and a checkout cut to three steps.
04
The solution
A Shopify store with a modular content system, custom product storytelling and a mobile-first navigation built for thumbs.
In detail

Aagma FurnitureAagma#E9E3D8
Concept projectResults
+64%
Conversion rate
−38%
Mobile bounce rate
2.1×
Average order value on bundles
Next project
Ironside
