Skip to content

E-Commerce · 2026

Aagma

A storefront as playful as the furniture.

Aagma — A storefront as playful as the furniture.
Client
Aagma Furniture
Category
E-Commerce
Year
2026
Services
E-commerce design, Shopify build, Art direction, Conversion optimisation
01

Overview

Aagma designs flexible, colourful furniture for small modern homes. Their products photographed beautifully — their old store did not.

02

The challenge

A dated template made a design-led brand look generic, and mobile visitors were abandoning before reaching a product page.

03

Our approach

We built the store around the products as characters: editorial lookbooks, honest dimensions up front and a checkout cut to three steps.

04

The solution

A Shopify store with a modular content system, custom product storytelling and a mobile-first navigation built for thumbs.

In detail

Aagma FurnitureAagma#E9E3D8
Concept project

Results

+64%

Conversion rate

−38%

Mobile bounce rate

2.1×

Average order value on bundles

Next project

Ironside