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Brand Identity · 2025

Highland

Where future gains momentum.

Highland — Where future gains momentum.
Client
Highland Developments
Category
Brand Identity
Year
2025
Services
Brand strategy, Visual identity, Naming, Website
01

Overview

Highland develops premium mixed-use buildings for a new generation of city dwellers.

02

The challenge

Launching a new developer in a market dominated by legacy names — with nothing built yet to show.

03

Our approach

We positioned Highland around momentum, then built an identity of tall, rhythmic forms inspired by its own façades.

04

The solution

A complete identity system, sales-suite collateral and a launch website that sold the vision before the first stone was laid.

In detail

Highland DevelopmentsHighland#C9C3B6
Concept project

Results

68%

Units pre-sold before launch

3 weeks

From identity to launch site

1

System for every touchpoint

Next project

Nexora